Dutch artist Evelien Lohbeck’s multimedia artwork noteboek (2008), was selected as a Top Video in the Biennial of Creative Video, the showcase organized by the Guggenheim Museum and YouTube. Noteboek exemplifies what theorist Saskia Korsten refers to as ‘reversed remediation’. 2 This aesthetic strategy plays with Jay David Bolter and Richard Grusin’s notion of ‘remediation,’ which serves a historical desire for immediacy. Countering Marshall McLuhan’s fear of the narcotic state that the user of a medium can enter when becoming a closed system with the medium; reversed remediation offers a chance to wake up the viewer.  According to Korsten, it creates a state of critical awareness about how media shape one’s perception of the world. “(Art)works that employ reversed remediation destabilize remediation mechanisms, by making media visible instead of transparent. It makes critical awareness possible because it lays bare the workings of media instead of obfuscating them.”1

More work by Lohbeck: http://www.youtube.com/user/evelienlohbeck?feature=watch

1. Saskia Korsten, “Reversed Remediation: Evelyn Lohbeck’s noteboek” Rhizome, Nov 10, 2011