«We generate money by serving Google text advertisments on a network of hidden Websites. With this money we automatically buy Google shares. We buy Google via their own advertisment! Google eats itself – but in the end «we» own it!
By establishing this autocannibalistic model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model.
After this process we hand over the common ownership of «our» Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.»
According to the GWEI webiste, the project accrued over 800 shares of Google, with at total value of US $405,413. Since GWEI was growing in value at a slightly greater rate than Google itself, in
202.345.117 years, GWEI theoretically could fully own Google.
The work is a collaboration between UBERMORGEN (Hans Bernhard, Lizvlx), Alessandro Ludovico, and Paolo Cirio.
The GWEI site offers more details on the organizational structure, international exhibitions, and press coverage.