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"We generate money by serving Google text advertisments on a network of hidden Websites. With this money we automatically buy Google shares. We buy Google via their own advertisment! Google eats itself - but in the end "we" own it!

By establishing this autocannibalistic model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model.

After this process we hand over the common ownership of "our" Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public."[1]

According to the GWEI webiste, the project accrued over 800 shares of Google, with at total value of US $405,413.  Since GWEI was growing in value at a slightly greater rate than Google itself, in 202.345.117 years, GWEI theoretically could fully own Google.

The work is a collaboration between UBERMORGEN (Hans Bernhard, Lizvlx), Alessandro Ludovico, and Paolo Cirio.

The GWEI site offers more details on the organizational structure, international exhibitions, and press coverage.

[1] Google Will Eat Itself website