'With his computerized motion-control set-up, Whitney could produce a variety of innovative designs and metamorphoses of text and still images, which proved very successful in advertising and titling of commercial projects. By 1960 Whitney prepared a sample reel of these and other effects he could produce, and solicited work for his Motion Graphics, Inc. company. This company kept him so busy he did not have time to make personal films using the computerized motion-control set-up. His sample reel was artfully edited and ended with a lovely final image of a lissajous curve multiplied dozens of times, to appear twisting in waves, suggesting the time-lapse of a blossoming flower. The reel was released as Catalog and became a popular classic of 1960's psychedelica.' [1]

[1] http://www.awn.com/mag/issue2.5/2.5pages/2.5moritzwhitney.html